Typhoon Watching Can Be Tourism Attraction - Jimenez

MANILA, Philippines - Typhoons in the Philippines can attract foreign tourists, newly appointed acting Tourism Secretary Ramon Jimenez Jr. said Thursday.

typhoon catanduanesJimenez also believes the Philippines can pull off a successful tourism campaign despite a limited budget.

He told ANC's The Rundown Thursday that the Philippines' next tourism campaign should focus on the country's uniqueness.

"We have to be absolutely different. I'm a firm believer in making an offer people can't refuse," said Jimenez, an advertising industry veteran.

He said a slogan and campaign to promote the country will be ready before the end of the year. - ANC, The Rundown, September 8, 2011

Source: ABS-CBNNews.com - 08 Sep 2011

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