Just days before his resignation, tourism undersecretary Vicente Romano III initiated a public-driven collaboration to replace the beleaguered "Pilipinas Kay Ganda" campaign.
Surprisingly, the project has taken on a life of its own as Pinoy netizens heeded his call to devise new ways and collaborate online.
Project DOT wiki
[We] have gotten close to 60 responses... since it was announced [and] I am now doing a matrix of assignments so as to optimize contributions," said Evelyn Macayayong, DOT officer-in-charge of tourism information and the main contact person for the project.
In his post, Romano said he started the initiative after people began expressing via Twitter their eagerness to help out with the new campaign.
The online collaboration has also taken on a life of its own as various groups have pitched in their own ideas and contributions.Source: www.gmanews.tv