Skip to main content

Sweet Success in Rice Cakes - INQ

VIRAC, Catanduanes—After several business flops, Simplicio Mendoza finally found a formula for success by making this town’s most popular fare—caramelized rice cakes.

I tried operating a small bakery, but it did not prosper. I also tried to pursue other businesses, but like the bakery, they did not do well,
Mendoza, 58, recalls.

Impling’s Special Delicacies was born in his house in Barangay Sogod-Tibgao in this capital town.

In 1997, Mendoza went full-blast in the production of rice cakes with “latik.” He says the food business “seldom goes awry, and people prioritize food over other commodities.”

Now, his daily sales amount to at least P2,000. Costing P10 each, his rice cakes come in different baskets.

Preparation

Mendoza wakes up at about 3 a.m. to start preparing quality rice cakes with six employees.
Thoroughly cleaning the rice grains (malagkit) prolongs the shelf-life of the rice cakes,

he says. He estimates shelf-life at up to five days.

"Malunggay" extract is added to the malagkit for color and as preservative.
It also makes the rice cake more nutritious because malunggay is a ‘super food.’ It is very nutritious,
Mendoza says.

The mixture of glutinous rice, malunggay extract and salt is laced with sugar and thick coconut milk, wrapped in banana leaves and boiled over low fire from charcoal.

Daily production of rice cakes depends on demand. It runs all year though, and peak season is Christmas.
We would be happy when customers order for more, so it has been our policy to always satisfy the customer. We make sure that we never run out of rice cakes, although we also check that we are not overproducing,
Mendoza says.

With his earnings, Mendoza says the venture

almost singlehandedly raised my family.
He is planning to open outlets in neighboring Albay and in Manila.

One of the reasons for the success of Mendoza’s business is his good treatment of employees.

I make sure that no one of those who help me in producing rice cakes goes hungry.
He hires out-of-school youths occasionally.
Dedication to work is also important,
Mendoza says. But most importantly, he says, a business should have direction.
You should know where you are heading, and you must have faith in God,

he says.

By Jonas Cabiles Soltes
Inquirer Southern Luzon
First Posted 19:25:00 04/17/2010

Popular posts from this blog

Philippine Mining Act of 1995

With the recent issue of magnetite ore mining overwhemingly opposed by residents in the town of Bagamanoc and recently moved the mining site off the coast of Panganiban (Payo), I am compelled to post this Mining Act to serve as reference. "Republic Act No. 7942 or the Philippine Mining Act of 1995 (“Act”) is the governing law that regulates mineral resources development in the country. One of the primary objectives of this act is to revitalize the ailing Philippine mining industry by providing fiscal reforms and incentives and maintaining a viable inventory of mineral reserves to sustain the industry through the infusion of fresh capital through direct investments to finance mineral exploration and/or development activities. The original implementing rules and regulations of the Act was prepared in 1995, and was revised in 1996 under DENR Administrative Order 96 – 40, the revised implementing rules and regulations (RIRR). Collectively, the Act and its RIRR take into considerat…

Pantomina Lyrics And Music

Pantomina is Spanish for pantomime, movements imitating the courtship movements of the rooster and the hen. Ang mga babaye
Kung mayo pa nin agom
Maugay nin aga maugay nin hapon
Alagad kung sinda igua na nin agom
Maugay Octobre, Disyembreng sunudon. Ica palan, Nenang ang pinagsasabi
Magayon na burac sa lugar na ini
Magayon ang tindog malinig ang pisngi
Arin pa daw ang puso ang dai mawili. Can ica sadit pa sadit pa man aco
Si satuyang cawat magkudot-kudotan
Kinudot mo aco kinudot ta ca man
Sabi mo sa saco luhayluhaya man. Ang mga lalake
Hudyan sisaboot
Ang pinagsasabing ngarang pagcamoot
Kundi ang babayeng iyo minahilod
Akong minahiling can mga pangguyod.

Japanese Retirement Village in the Philippines

The Philippines is being eyed as a prime medical, health care and retirement destination for Japanese. According to studies, one out of four people in Japan will be aged 65 by 2020, from one out of six in 2000. Now is the best time to set up the retirement village for Japanese as baby boomers will start retiring in 2007. Several notable Japanese companies have already initiated building medical and retirement havens in the Philippines. These include Sanyo Emeritus Co. Ltd., a joint venture between Sanyo Electric and Emeritus Corp. of Seattle, which provides "assisted living" services in the US and Canada; as well as Tokushukai Medical Corp., Japan's largest hospital chain, which is putting up a $100 million, 1000-bed hospital in the Philippines, targeting elderly Japanese citizens. The Philippines is highly regarded because of its mild climate enjoyed by Japanese, its close proximity to Japan, the high quality of the Philippines' healthcare workforce, and the sign…

A Fresh Look At Siling Labuyo

Siling labuyo (Capsicum frutescens) has the potential to reduce the risk of cancer, cardiovascular diseases, cataract, and macular degeneration. This was stressed by Dr. Evelyn B. Rodriguez, professor from the Institute of Chemistry at the University of the Los Baños (UPLB) in a seminar on indigenous plants for health and wellness at the Bureau of Agricultural Research (BAR) during its 19th National Research Symposium and in celebration of the 8th National Agriculture and Fisheries R&D Week. Also known as the chili pepper, siling labuyo is among the indigenous plants that the Department of Agriculture (DA) promotes through the "Indigenous Plants for Health and Wellness RDE Program” of BAR. The said program aims to promote and highlight the importance of indigenous plants and its products. The fruit of siling-labuyo is a popularly used as a spicy and chili condiment while its leaves are usually consumed as vegetables. In medicinal terms, the labuyo fruit was earlier utiliz…

Catandungan Festival 2009 Winners

Winners of this year's Catandungan Festival held at Virac Catanduanes last October 22-24. And included are videos available for now on sharing sites. Post will be updated once related multimedia is available. Festival of Festivals Showdown: Streetdancing CompetitionChampion – Paray Festival (Viga) - P 100, 000.001st Runner Up – Maparoy Festival (Gigmoto) - P 75, 000.002nd Runner Up- Badas Festival (Baras) - P 50, 000.00Special AwardsBest in Moving Choreography - Maparoy Festival (Gigmoto) - P 15,000.00Best in Costume – Paray Festival (Viga) - P 15,000.00People’s Choice Award- Maparoy Festival (Gigmoto) - P 10,000.00PBM Shirley A. Abundo - Event Chair Carmel Bonifacio-Garcia - Co-Chair Agri-Industrial and Technology FairPinaka for Abaca ( biggest and tallest) - Winner - Avelino T. Tapel – P 1,000.00Best in Abaca Stripping1st Prize – Dante Dominguez - P 1,500.00Second Prize - Alberto Tayamora - P 1,000.00Conventional Stripping1st Prize – Socito Ragos - P 1,500.00Second Prize- Alber…