Skip to main content

Sweet Success in Rice Cakes - INQ

VIRAC, Catanduanes—After several business flops, Simplicio Mendoza finally found a formula for success by making this town’s most popular fare—caramelized rice cakes.

I tried operating a small bakery, but it did not prosper. I also tried to pursue other businesses, but like the bakery, they did not do well,
Mendoza, 58, recalls.

Impling’s Special Delicacies was born in his house in Barangay Sogod-Tibgao in this capital town.

In 1997, Mendoza went full-blast in the production of rice cakes with “latik.” He says the food business “seldom goes awry, and people prioritize food over other commodities.”

Now, his daily sales amount to at least P2,000. Costing P10 each, his rice cakes come in different baskets.

Preparation

Mendoza wakes up at about 3 a.m. to start preparing quality rice cakes with six employees.
Thoroughly cleaning the rice grains (malagkit) prolongs the shelf-life of the rice cakes,

he says. He estimates shelf-life at up to five days.

"Malunggay" extract is added to the malagkit for color and as preservative.
It also makes the rice cake more nutritious because malunggay is a ‘super food.’ It is very nutritious,
Mendoza says.

The mixture of glutinous rice, malunggay extract and salt is laced with sugar and thick coconut milk, wrapped in banana leaves and boiled over low fire from charcoal.

Daily production of rice cakes depends on demand. It runs all year though, and peak season is Christmas.
We would be happy when customers order for more, so it has been our policy to always satisfy the customer. We make sure that we never run out of rice cakes, although we also check that we are not overproducing,
Mendoza says.

With his earnings, Mendoza says the venture

almost singlehandedly raised my family.
He is planning to open outlets in neighboring Albay and in Manila.

One of the reasons for the success of Mendoza’s business is his good treatment of employees.

I make sure that no one of those who help me in producing rice cakes goes hungry.
He hires out-of-school youths occasionally.
Dedication to work is also important,
Mendoza says. But most importantly, he says, a business should have direction.
You should know where you are heading, and you must have faith in God,

he says.

By Jonas Cabiles Soltes
Inquirer Southern Luzon
First Posted 19:25:00 04/17/2010

Popular posts from this blog

Pantomina Lyrics And Music

Pantomina is Spanish for pantomime, movements imitating the courtship movements of the rooster and the hen. Ang mga babaye
Kung mayo pa nin agom
Maugay nin aga maugay nin hapon
Alagad kung sinda igua na nin agom
Maugay Octobre, Disyembreng sunudon. Ica palan, Nenang ang pinagsasabi
Magayon na burac sa lugar na ini
Magayon ang tindog malinig ang pisngi
Arin pa daw ang puso ang dai mawili. Can ica sadit pa sadit pa man aco
Si satuyang cawat magkudot-kudotan
Kinudot mo aco kinudot ta ca man
Sabi mo sa saco luhayluhaya man. Ang mga lalake
Hudyan sisaboot
Ang pinagsasabing ngarang pagcamoot
Kundi ang babayeng iyo minahilod
Akong minahiling can mga pangguyod.

Philippine Mining Act of 1995

With the recent issue of magnetite ore mining overwhemingly opposed by residents in the town of Bagamanoc and recently moved the mining site off the coast of Panganiban (Payo), I am compelled to post this Mining Act to serve as reference. "Republic Act No. 7942 or the Philippine Mining Act of 1995 (“Act”) is the governing law that regulates mineral resources development in the country. One of the primary objectives of this act is to revitalize the ailing Philippine mining industry by providing fiscal reforms and incentives and maintaining a viable inventory of mineral reserves to sustain the industry through the infusion of fresh capital through direct investments to finance mineral exploration and/or development activities. The original implementing rules and regulations of the Act was prepared in 1995, and was revised in 1996 under DENR Administrative Order 96 – 40, the revised implementing rules and regulations (RIRR). Collectively, the Act and its RIRR take into considerat…

Catanduanes Remains Top Abaca-Producing Province - BM

Abaca-fiber production in the country’s top abaca-producing province from January to May 2009 went up by 22 percent to 8,646.32 metric tons (MT), said the Fiber Industry Development Authority (FIDA). FIDA noted that in January to May 2008, abaca farmers in Catanduanes produced 7,084.23 MT. The attached agency of the Department of Agriculture said a total of 16,231 farmers were involved in abaca production in the province in 2008. FIDA said the island province of Catanduanes is renowned as the “abaca capital of the Philippines.” The province is now the top producer of abaca fiber, has the largest area planted to abaca and has the biggest number of abaca farmer-producers in the Philippines. Joining Catanduanes as the country’s top 10 abaca-producing provinces are Southern Leyte, Leyte, Davao Oriental, Northern Samar, Davao del Sur, Surigao del Sur, Samar, Sulu and Sorsogon. FIDA said the province also adjusted its production for the year due to the projected slowdown in demand for…

The Batalay Shrine

The site of the first cross in Catanduanes, believed to have been constructed over the grave of the shipwrecked Fr. Diego de Herrera of the Augustinian order in 1576, who died in the barangay of Batalay. A well believed to have water with healing powers can be found in this shrine. From the town proper of Bato, it would take only 15 minutes to reach this place. Reading the online historical accounts about the fate of Fray Diego de Herrera and Espiritu Santo crew, I found some interesting yet inconclusive accounts as to what really happened. "Located at the Southeastern coast of Catanduanes is a reef called Nagumbuaya Point which is linked by traditional with the place where a Galleon Espiritu Santo taken by Fray Diego de Herrera and nine other companies which embarked from Mexico suffered shipwreck on April 25, 1576 on their way to Cebu because of the negligence of the pilot of the ship and bad weather." - wikipedia In October last year, the Historical and Nautical Archa…

Churches in Catanduanes

Catanduanes is composed of 11 municipalities, but there are 18 parishes distributed island wide. There are 3 parishes in the capital town Virac, 3 in Viga, 3 in Bato and 2 in San Andres. Although radical architectural changes have been made in many of the centuries old churches. From baroque to contemporary architecture and basic structural changes from coral stones to cement. Still many of the old practices and traditions are revered and observed up to this day. Happy Easter! Vicariate of Our Lady of the Immaculate Conception Vicar Forane: Rt. Rev. Msgr. Jose B. Molina, PA, VG Virac Cathedral (F-1755), Virac 4800 Catanduanes Population: 42,045; Catholics: 41,204 Titular: Our Lady of the Immaculate Conception, December 8 Parish Priest: Rev. Msgr. Jose B. Molina, PA, VG Parochial Vicars: Fr. Allan Martin Basilio, Fr. Joseph Saratan, Fr. Pascual Macuja (Retired, In Residence), Fr. Sid Jose Sanchez, Fr. Paul I. Isorena Cabugao (F-1911), Bato 4801 Catanduanes Population: 9,288; Catholics…