DTI Launches “OTOP Cariton” at Virac Airport - CT

Airline passengers bound for Manila can now buy native food products right at the Virac airport with the opening of the "One-Town, One-Product" (OTOP) Cariton project of the Department of Trade and Industry.

The OTOP Cariton gives the primary beneficiary, the Virac Pili Processors Association Inc., and its 15 members, direct exposure to air commuters, with the project netting sales of more than P4,000 on its first day last Feb. 8. This marketing approach, said DTI provincial director Ireneo Panti, Jr., aims to better introduce the native food products of Catanduanes to visitors, tourists and the flying populace in general.

Among those who attended the launching were Vice Gov. Alfred Aquino representing Gov. Joseph Cua, Councilor Eulogio Talaran representing Virac Mayor Santos Zafe of LGU Virac, ATO Manager Cynthia Tumanut, and Dr. Vey Abella representing Rene Abella of PMSMEDC.

Also witnessing the signing of the Memorandum of Agreement between DTI and Virac Pili Processors Association, Inc. (VPPAI) represented by Evelyn Bonifacio were Viga Mayor and Mrs. Abelardo Abundo Sr., Provincial Tourism Officer Carmel Garcia, CSC Director Ma. Guia Garcia and some officials of the Virac local government, the provincial agriculture office and members of the local media.

Food products initially displayed for sale were latik, choco pili (white and dark chocolate), mazapan de pili, crispy and coated pili, banana chips in two flavors, taro chips, rice coffee, coco jam, crispy rice puto, papaya pickles, special polvoron. Most of these products have undergone product development (labeling and packaging designs) which can be easily noticed on the pleasing and eye-catching arrangements.

The OTOP Cariton, to be manned by VPPAI members, will be open whenever there are flights scheduled.

Source: Catanduanes Tribune - February 19,2010