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Pushing Dive Tourism - DOT

Based on the survey conducted by the TNS in the first semester of 2009, the volume of dive tourists in Cebu, Bohol, Palawan, Mindoro Oriental and Batangas grew by 62.8%. German dive enthusiasts posted 131.9% increase while the Koreans dive tourists went up by 104%, American (37%), Japanese (34%), and Chinese (31%).

Overall gross receipts from dive tourism in said destinations posted an increase of 52.8% to P 31 Million vis-à-vis P 20.2 Million in the first half of 2008. Substantial growth of 82% was recorded during the first quarter of 2009. Revenues generated by dive operators in Bohol surged by 195% while those in Cebu rose by 69%.

At the 17th Marine Diving Fair in Tokyo, the DOT Pavilion attracted more than 20,000 visitors and garnered awards for Best Diving Area, Most Desirable Destination, Best Dive Resort and Favorite Dive Operators for the country and participating dive operators.

The DOT also continued to draw dive tourists in its annual participation in the Golden Dolphin Fair in Moscow which attracted over 23,000 visitors from all the regions of Russia and overseas.

Source: Philippine Tourism: Sustaining Growth in a Challenging Environment by Sec. Ace Durano, First Semester Performance Report for 2009

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