Pullout of Edu Manzano’s LBC Ad Sought - Inquirer.net

VIRAC, Catanduanes -- The provincial board of this province has passed a resolution calling on the Department of Education (DepEd) and the Movie and Television Classification and Review Board (MTRCB) to cause the correction or pullout of what it said was a “misleading” and “improper” television advertisement of a remittance company.

In his privilege speech during the regular session last week, Board Member Ariel Molina said the LBC commercial, in which game show host Edu Manzano asked the boy to spell the word "remittance" and the boy answered “LBC,” was not a good example for children.

“The education department, particularly Secretary Jesli Lapus, should immediately take steps to correct the wrong message of the ad,” Molina said.

His colleague, Joseph Mendoza, Liga ng mga Barangay (League of Villages) Federation president, called on the MTRCB to ban the TV advertisement outright by ordering TV stations to stop the airing of the commercial.

Board Member Shirley Araojo-Abundo also supported the move, saying the alarming LBC spot was similar to a powdered laundry soap ad in which a mother said that one was greater than two.

“Hindi po ito maiintindihan ng mga bata [Children will not understand this],” she said.

Board Member Edwin Tanael, acting vice governor, warned that the advertisement, which have been aired on prime time, would corrupt the minds of thousands of children usually watching at these hours.

By Fernan Gianan
source: Breaking News/Inquirer.net - 10 May 2009