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Tourism: The Catandungan Way

In less than two months from now, will be the start of year 2009 and in three months, will be the onset of summer in the Philippines. At this time of year would be a good start to review our tourism goals of promoting Catanduanes as an alternative destination.

Everybody knows that our island have a number of tourist attractions; surfing, beaches, resorts, rainforest, hotels, lodging houses, rivers, old churches, seafoods and friendly people.

catandungan, tourism, philippines What we probably lack then are, marketing, coordination and logistical capabilities to run our tourism industry like a well-oiled machine.

For marketing, we can advertise and sell our tourism destination online because obviously our provincial tourism council have no budget to buy an airtime in the national television. We can capitalize on our local talents to do a music video.

We can also capitalize in our student and alumni organizations as marketing arm by giving out flyers, leaflets and through social networking sites. In return, the organization with the highest number of tourist invited, will be given a reward and citation.

As to lodging, the council should start issuing an accreditation to some locals who wish to rent out their bedrooms and bathrooms as an alternative for backpackers. They can also provide a designated and secured boot camp in the 11 municipalities for those who wish to sleep on tents and sleeping bags.

Finally, the council should also issue stickers to accredited vans, boats, tricycles and public vehicles to prevent overcharging of fares, which would tarnish our image for a long time. Without much ado, let's do tourism the Catandungan way.

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