New Tourism Dev't Plan to Think 'Beyond Beaches'

The Philippines must think “beyond beach vacations” when promoting its tourism industry, a Department of Tourism official said at the recent unveiling of the department's National Tourism Development Plan (NTDP) at the Asian Institute of Management.

Tourism Undersecretary for Tourism Development Daniel G. Corpuz said that along with sun and beach tourism, the industry must promote other things the Philippines has to offer: nature tourism, cultural tourism, leisure and entertainment tourism, MICE (meetings, incentives, conferencing, exhibitions) and events tourism, health and wellness tourism, retirement tourism, cruise and nautical tourism, diving and marine sports tourism, and education tourism.

The department has set a target of 10 million international visitors to the Philippines and 56 million domestic travelers by 2016.

Corpuz said that increasing the tourist volume to the country can be achieved by developing and marketing competitive tourist products and destinations; imp…

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