MANILA, Philippines - Typhoons in the Philippines can attract foreign tourists, newly appointed acting Tourism Secretary Ramon Jimenez Jr. said Thursday.
Jimenez also believes the Philippines can pull off a successful tourism campaign despite a limited budget.
He told ANC's The Rundown Thursday that the Philippines' next tourism campaign should focus on the country's uniqueness.
"We have to be absolutely different. I'm a firm believer in making an offer people can't refuse," said Jimenez, an advertising industry veteran.
He said a slogan and campaign to promote the country will be ready before the end of the year. - ANC, The Rundown, September 8, 2011
Source: ABS-CBNNews.com - 08 Sep 2011
Jimenez also believes the Philippines can pull off a successful tourism campaign despite a limited budget.
He told ANC's The Rundown Thursday that the Philippines' next tourism campaign should focus on the country's uniqueness.
"We have to be absolutely different. I'm a firm believer in making an offer people can't refuse," said Jimenez, an advertising industry veteran.
He said a slogan and campaign to promote the country will be ready before the end of the year. - ANC, The Rundown, September 8, 2011
Source: ABS-CBNNews.com - 08 Sep 2011
