VIRAC, Catanduanes -- The provincial board of this province has passed a resolution calling on the Department of Education (DepEd) and the Movie and Television Classification and Review Board (MTRCB) to cause the correction or pullout of what it said was a “misleading” and “improper” television advertisement of a remittance company.
In his privilege speech during the regular session last week, Board Member Ariel Molina said the LBC commercial, in which game show host Edu Manzano asked the boy to spell the word "remittance" and the boy answered “LBC,” was not a good example for children.
“The education department, particularly Secretary Jesli Lapus, should immediately take steps to correct the wrong message of the ad,” Molina said.
His colleague, Joseph Mendoza, Liga ng mga Barangay (League of Villages) Federation president, called on the MTRCB to ban the TV advertisement outright by ordering TV stations to stop the airing of the commercial.
Board Member Shirley Araojo-Abundo also supported the move, saying the alarming LBC spot was similar to a powdered laundry soap ad in which a mother said that one was greater than two.
“Hindi po ito maiintindihan ng mga bata [Children will not understand this],” she said.
Board Member Edwin Tanael, acting vice governor, warned that the advertisement, which have been aired on prime time, would corrupt the minds of thousands of children usually watching at these hours.
By Fernan Gianan
source: Breaking News/Inquirer.net - 10 May 2009
“The education department, particularly Secretary Jesli Lapus, should immediately take steps to correct the wrong message of the ad,” Molina said.
His colleague, Joseph Mendoza, Liga ng mga Barangay (League of Villages) Federation president, called on the MTRCB to ban the TV advertisement outright by ordering TV stations to stop the airing of the commercial.
Board Member Shirley Araojo-Abundo also supported the move, saying the alarming LBC spot was similar to a powdered laundry soap ad in which a mother said that one was greater than two.
“Hindi po ito maiintindihan ng mga bata [Children will not understand this],” she said.
Board Member Edwin Tanael, acting vice governor, warned that the advertisement, which have been aired on prime time, would corrupt the minds of thousands of children usually watching at these hours.
By Fernan Gianan
source: Breaking News/Inquirer.net - 10 May 2009
3 comments:
DepEd on misleading LBC advertisement
THE Department of Education (DepEd) said Monday that there seems to be no problem with a “misleading” commercial advertisement aired by a remittance company.
However, it said it will ask the company to terminate the airing of such commercial.
Education Secretary Jesli Lapus is confident that teachers can handle the issue wrought by the commercial ad of LBC in which game show host, Edu Manzano, is shown asking a boy to spell the word “remittance” and the boy answered “LBC.”
“We assure the public that our teachers are well trained and aware of how to handle this situation should it arise in the classrooms,” Lapus said when sought for comment.
“To put it in context, there’s a similar ad before which said spell ‘furniture’ and the man in the advertisement said ‘Domus’ referring to the Domus furniture store but it didn’t bother the education system,” he added.
He, however, said that DepEd will ask LBC to review and terminate the airing of the advertisement to prevent confusion among schoolchildren.
At the same time, Lapus expressed appreciation to the Catanduanes Provincial Board (PB) for calling attention to the advertisement.
“We thank the (Catanduanes) Provincial Board for their concern as we are one with them in providing quality education to our children,” he said.
The Catanduanes PB has passed a resolution calling on DepEd and the Movie Review and Television Classification Board (MTRCB) to order the correction or even the pullout of the commercial ad, which they said is not only “misleading” but also “improper.”
They warned that the ad sends the wrong message and might be misinterpreted by schoolchildren watching it being aired at TV stations. (AH/Sunnex)
www.sunstar.com - 12 May 2009
OVERREACTION MY GOD!
Personally, I agree to the comment above that it's an overreaction. Every minute our kids are bombarded with suggestive billboards, profane language and prime time news that oftentimes unfit for public consumption - tabloid type.
The ad should be taken as a challenge to kids if indeed the spelling was right and not shut their eyes on a premise that it would corrupt their young minds - inconclusive.
Kids should learn at an early age to discern what is right from wrong.
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